An eight month study led by Nissan will educate UK motorists on how reduce their fuel bills and lower carbon dioxide (CO2) emissions.
The Nissan Intelligent Driver Project uses satellite navigation systems, mobile phone technology and advanced vehicle telematics to analyse driving habits and suggest ways in which drivers can improve their fuel economy.
A similar trial has already been completed in Japan where fuel usage was reduced by an average of 18 per cent. It is estimated that savings at the pump reached €350 a year.
So how will the fuel savings be achieved? Real-time fuel economy updates will be displayed to the driver via the vehicle’s satellite navigation screen and data from every tip will be transmitted to the Nissan Global Centre for analysis. This information is then published on a password-protected website. This allows drivers to compare their performance to that of other motorists that are driving similar vehicles. Drivers are then given a ranking - from bronze to platinum - based on their fuel efficiency.
The UK was chosen for the trial because its fuel prices are the highest in Europe and it is one of the first to set lower CO2 targets for vehicle emissions. It is also Nissan’s largest market in Western Europe and home to a manufacturing plant, a design centre and a technical research and development facility.
According to Minoru Shinohara, the company’s senior vice president of technology development division planning and the advanced engineering development division, the company is taking a holistic approach to sustainable mobility.
“Reducing CO2 by making our vehicles more efficient is just one element. Equally significant are the people behind the wheel,” he said. “The Nissan Intelligent Driver Project will help our customers develop eco-driving techniques with a vision toward using them on every journey as a matter of course. We expect the UK programme to show that this is a practical, affordable and highly effective way of reducing vehicle emissions.”
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