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At Witz' End - The Business of Plugging In, Take 2

sexta-feira, 11 de dezembro de 2009 ·

At Witz' End - The Business of Plugging In, Take 2

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2011 Chevy Volt - Click above for high-res image gallery

A New World of Opportunity

Anyone out there read Inc. magazine? I don’t either.

But I picked up the November 2009 issue at the October CAR “Business of Plugging In” event because it contained a very interesting feature called “The Connected Car” by Bernard Avishai, a business professor and writer at the Hebrew University of Jerusalem. “Want to get into the car business?” the subhead asks over a two-page photo of a Volt rolling chassis. “The imminent introduction of electric vehicles will make possible - in fact, will require - the creation of a vast ecosystem of entrepreneurial businesses.”

“At ground level,” the article begins, “electric cars like GM’s Chevrolet Volt - due to be launched in November 2010 - are pretty much everything the U.S. economy is banking on. The cars promise innovative engineering and a resurgence of the American auto industry. They mean an America that is manufacturing things rather than just bundling financial instruments. Cosmetically, electric cars mean green technologies that will migrate to China, India and Brazil, where they will allow for Western styles of personal freedom….”

To be fair, the U.S. economy and manufacturing base need a lot more than EVs, beginning with tax breaks and incentives for all businesses, small and large, to begin hiring again. Once that begins and regular folks have money and confidence enough to invest in new vehicles, we know that a growing percentage of them will be EVs, many manufactured here. (more after the jump).

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At Witz’ End - The Business of Plugging In, Take 2 originally appeared on Autoblog Green on Fri, 11 Dec 2009 14:55:00 EST. Please see our terms for use of feeds.

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