There’s no doubt about it, the redesigned 2010 Toyota Prius has turned into a smash hit. Both in America and in Toyota’s home market of Japan, the third-generation Prius is defying the industry trend of falling sales and is actually proving hard to find with certain desirable options. It’s also selling at a much better clip than its rival from Honda, the Insight, which made headlines by undercutting the Prius hybrid’s base price earlier this year.
Toyota countered the Insight’s advantage by offering a low-content base model Prius with a $21,000 asking price - just $1,200 more than the Honda. Though the new Prius hasn’t even been on the market for a full year, Toyota has just announced that it will remove the base Prius I from the retail market, making that model only available on a limited basis to fleet buyers.
Further, Toyota will raise the 2010 Prius hybrid’s asking price by $400 across the board, with the Prius II now starting at $22,400. A top-level Prius V will start at $27,670. Click past the break for the official press release, which also carries pricing information for the redesigned 2010 4Runner along with the Venza, Land Cruiser and Tacoma.
Gallery: 2010 Toyota Prius
Toyota announces $400 price increase on 2010 Prius originally appeared on Autoblog Green on Sat, 26 Sep 2009 15:00:00 EST. Please see our terms for use of feeds.