Mitsubishi began delivery of its i-MiEV electric city car in Japan from July 2009, mainly to corporations and local authorities. Since then, Misubishi reports has already received orders for all 1,400 units to be distributed during the 2009 fiscal year.
Mitsubishi plans to start sales to individuals from April 2010 tapping into an additional set of customers. In preparation, it started to take pre-orders through dealerships since 31st July 2009. At the end of August, after only a month, 900 pre-orders were already received.
Mitsubishi expects that individual customers will come from various households throughout Japan, owning multiple vehicles and using i-MiEV as their second car for a wide range of applications like commuting, shopping, and leisure activities. Main purchasing reasons such as its ‘eco-friendliness,’ ‘it can be charged at home’ as well as ‘good fuel economy and cheap maintenance’.
The carmaker has already begun sequential delivery of this fiscal year's batch from July 23rd, and has already delivered 387 units (as of August 31st).