Filed under: Diesel, Emerging Technologies, EV/Plug-in, Hybrid, Green Daily, USA
Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it’s a convenient way to classify a large chunk of the American population… and we should all get used to hearing how marketers are targeting us as their current and future consumers.
Such is the case with a recent study from AutoPacific, which finds that Generation Y will “redefine” the automotive market. It seems our generation is “willing to embrace new brands, new technology and alternative powertrains.” That means electric cars, hybrids and clean diesels. We’re also likely to want lots of electronic gadgetry in our cars and we expect that all that computing power will improve fuel mileage and environmental friendliness. Oh, and we don’t necessarily want small cars.
So, to recap, we want large cars with good fuel economy, lots of technology and without too big a price increase… No problem, right? Click past the break for the official press release.
[Source: AutoPacific]
Continue reading REPORT: Generation Y will “redefine” automotive market, trends green and big
REPORT: Generation Y will “redefine” automotive market, trends green and big originally appeared on Autoblog Green on Tue, 27 Oct 2009 20:00:00 EST. Please see our terms for use of feeds.
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