Filed under: Etc., Audi, Green Daily
Green Police… It seems innocent enough at first glance, right? Apparently, though, Audi’s use of the term Green Police has got some people up in arms. We’ll get to the why and how in a moment, but first an explanation is in order. Audi has created a new social media campaign that will go along with a planned commercial during the Big Game in February, and the marketing will feature a made-up law enforcement agency called the Green Police.
A little kitschy, sure, but is it really that bad? Well, consider the fact that during World War II, the Green Police were a group that was affiliated with Nazi persecution and other unmentionable mass atrocities, and, well… it’s a bit easier to understand why some are taking offense. Especially as it comes from a German automaker. Naturally, though, we all get the joke, and it seems highly unlikely that Audi is purposefully trying to ruffle any feathers.
In any case, feel free to click on past the break to see one of the videos causing all the tension. What say you? Offensive or much ado about nothing?
[Source: mediabistro.com]
Continue reading Audi in trouble with the Green Police (w/video)
Audi in trouble with the Green Police (w/video) originally appeared on Autoblog Green on Sun, 31 Jan 2010 12:11:00 EST. Please see our terms for use of feeds.
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