The Department for Transport has today launched an advertising campaign aimed at reducing CO2 emissions from car use.
The TV advert – due to be aired from Saturday 7th November – highlights that by driving five miles less a week, any driver can help make a difference.
Developed as part of the cross-Government ACT ON CO2 campaign, the advert aims to raise awareness of the impact of car travel on CO2 emissions and ways in which drivers can play their part in reducing this.
Car travel is the single biggest source of household and individual CO2 emissions in the UK. If all UK drivers reduced their driving by 5 miles a week we could save 2.7 million tonnes of CO2 per year.
Transport Minister Sadiq Khan said: “This campaign asks people to think more carefully about the journeys they routinely take. In our daily lives we create over 40 per cent of the UK’s CO2 emissions, every action we can take to reduce this figure will make a difference.
“Our research has shown that driving five miles less a week is something people feel they can manage – for example, by combining journeys or walking and cycling a bit more for short trips.”
Advice on ways of reducing your mileage is available on the ACT ON CO2 website: http://actonCO2.direct.gov.uk/actonCO2/home/campaigns/drive-5-miles-less-a-week.html as well as tips on smarter driving and tools for accessing environmental performance when you are buying a car.
To view the new advert please use the following link: http://actonCO2.direct.gov.uk/actonCO2/home.html
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