Kids these days. According to Ford, what gets the young (well, younger) car shopper’s attention is a nice EcoBoost engine. For proof, Ford offers the following statistic: buyers of the Taurus SHO with EcoBoost are, on average, over ten years younger than people who buy base Taurus vehicles. Don’t think that this means Taurus SHO buyers are someone who’s just gotten his or her driver’s license, though. The average SHO buyer is 54 years old.
Looking to the future, Ford reminds us that the EcoBoost, which offers a fuel economy boost of 20 percent compared to comparative normally-aspirated engines, is coming to the F-150 next year in both V6 and four-cylinder 2.0 and 1.6 liter versions. Currently, EcoBoost is available on four Ford models: the Taurus SHO, the Lincoln MKS and MKT, and the Flex. As we like to call it, it’s the perfect line-up for tweens.
[Source: Ford]
Continue reading Ford says EcoBoost popular with the “young”
Ford says EcoBoost popular with the “young” originally appeared on Autoblog Green on Sun, 15 Nov 2009 09:01:00 EST. Please see our terms for use of feeds.
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