Filed under: Hybrid, Ford, New York Auto Show
While the Kia hamsters won the big cheese Most Effective Automotive Ad title in Nielsen’s fourth annual Automotive Advertising Awards this year, handed out during the New York Auto Show, it was Ford’s ad for its hybrid vehicles that won for Green Ad of the Year. Nielsen asked a panel of 2.5 million television viewers to find out which ads were the most effective, especially in creating something memorable.
The “Christopher Leaves” ad features the driver, we’re assuming named Christopher, suggesting the green leaves in the hybrid dash should really show something a little more representative of what the fuel efficiency means to the owner. Interested in idea? The ad is only 17 seconds long, and you can watch it after the jump.
[Source: Nielsen]
Continue reading New York 2010: Ford wins “Green Ad of the Year” with ka-ching hybrid ad
New York 2010: Ford wins “Green Ad of the Year” with ka-ching hybrid ad originally appeared on Autoblog Green on Fri, 02 Apr 2010 19:43:00 EST. Please see our terms for use of feeds.
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